and their ability to embrace meme culture has proven incredibly successful for the company. Nutter Butter, however, has ...

Marketing experts say Nutter Butter’s style works because it’s different yet familiar, drawing from Gen Alpha humor and the ...

Some companies are nailing this by tapping into the chaotic, meme-driven humor that Gen Alpha loves. Let's take a look at three brands that get it right — Sour Patch Kids, Nutter Butter, and Crocs — ...

Nutter Butter’s TikTok account has taken a bizarre turn. The cookie brand’s posts have become surreal and disturbing, leaving many viewers perplexed. One video shows a peanut-butter-cookie ...

For the past month TikTok users have been commenting on Nutter Butter’s account. “You good?” asked one. “Nutter Butter are you paying for my therapy or?” asked another. The posts from ...

(CNN) — For the past month TikTok users have been commenting on Nutter Butter’s account. “You good?” asked one. “Nutter Butter are you paying for my therapy or?” asked another.

In it, Mr. Nutter Butter chases a character named Aiden (a real fan who has commented on every post) who is in turn chasing a Nutter Butter cookie. The video now has 12.5 million views.

For the past month TikTok users have been commenting on Nutter Butter’s account. “You good?” asked one. “Nutter Butter are you paying for my therapy or?” asked another. Some users have posted complete ...