Another day, another “feature” turned on in a load-bearing app that you might want to turn off. For Gmail users, there is an automatic opt-in that may allow Google access to your emailed data (think: ...

We’re operating in an era of heightened data privacy, where governments around the world are putting new limits in place on how organizations collect and use personal data. These laws have sweeping ...

2025 was the year of the Silent Opt-In. You see, Big Tech rolled out massive AI updates, and in many cases, they automatically signed you up to donate your personal data to train their algorithms and ...

Building an email list is still one of the most cost-effective ways to reach your audience and drive sales. But as your list grows, a certain percentage will inevitably unsubscribe, so it’s important ...

Do you know the difference between a double or single opt-in and an implicit opt-in? The question is answered in this primer on opt-in email marketing.

Republished on December 25 with the implications of responses to a new U.S. government warning and advice on staying safe on Gmail and changing your email address in 2025. Your inbox is under attack.

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...