Are you getting a suitable ROI on your PPC (pay-per-click) advertising campaigns? Have you noticed your conversion rates are continually going up? If you answered no to either of these questions, you ...

When most marketers think of a PPC audit, they picture a checklist: In reality, that’s a missed opportunity, especially for agencies. An effective audit should be more than just a diagnostic. Drawing ...

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel.

Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits. In spite of a healthy obsession with metrics and data, many PPC managers are ...

For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut ...

I’m psyched to be attending my 10th SES next week. It’s a great time to catch up with friends, connect with experts, and learn about the latest and greatest in the industry. It’s also the time I get ...