PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

Many marketing strategies employ both search engine optimization and pay-per-click tactics. While they may seem entirely distinct at first glance, SEO and PPC marketing can actually complement each ...

A successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one. A successful PPC campaign begins with a strategy.

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basic of how to purchase ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...