Many firms specialize in specific industries or services, but PR is inherently multifaceted and contextual. Just this week, I ...

As we are nearing the New Year, it’s time to assess your business goal setting and strategic planning, especially your marketing and PR plans. Startups often shy away PR stating that such ...

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

PR value is an age old method to measure the monetary value of media coverage secured through PR or pitched efforts. This value is tied to the ‘advertising equivalent’ value of securing a ...

This article will discuss when conducting a survey is appropriate; it will offer some tips on survey design; and it will explore how to incorporate survey results into PR and marketing activities.

“She is lovely when it is all going her way but a demon when the worm turns.” The US Weekly PR spin was the latest bid by ...

Winning Gold at The Drum Awards for PR in the B2B category is Perceptyx for its Decoding Work campaign by Firebrand ...

Emphasis is placed on public relations campaigns and the theory and practice of campaign planning. The fourth number of the course code shows the level of the course. For example, in course 219206, ...

Christmas is a wonderful season for PR visibility if you just put in a bit of planning around your brand, expertise, product, or service. There’s no reason ...

Gain skills in writing press releases, media kits, fundraising proposals and other public relations and marketing content. Learn how to use social media to engage an audience and acquire the skills to ...

Over its nine years, it has become a destination for visitors from across the globe. PR planning for the London Games Festival 2024 was a complex operation with many moving parts. With over 35 ...