PR value is an age old method to measure the monetary value of media coverage secured through PR or pitched efforts. This value is tied to the ‘advertising equivalent’ value of securing a ...

“She is lovely when it is all going her way but a demon when the worm turns.” The US Weekly PR spin was the latest bid by ...

This article will discuss when conducting a survey is appropriate; it will offer some tips on survey design; and it will explore how to incorporate survey results into PR and marketing activities.

Emphasis is placed on public relations campaigns and the theory and practice of campaign planning. The fourth number of the course code shows the level of the course. For example, in course 219206, ...

Over its nine years, it has become a destination for visitors from across the globe. PR planning for the London Games Festival 2024 was a complex operation with many moving parts. With over 35 ...

Gain skills in writing press releases, media kits, fundraising proposals and other public relations and marketing content. Learn how to use social media to engage an audience and acquire the skills to ...