Enacting change can be a tumultuous path to navigate: employees offer their own opinions on how to solve the problem, resist the change because they prefer old routines or simply ignore it out of ...

Whether your customers are Baby Boomers, Echo Boomers, Gen X-ers or Gen Y-ers, or even Seniors, one thing is sure: They know and understand much more about marketing than ever before. Call today's ...

The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving digital world, the traditional marketing mix of the four Ps ...

About 10 years ago, I was asked to write a paper on the future of restaurant revenue management, and in a moment of weakness, I said yes. I started talking to some of my favorite revenue management ...