Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

In the brand’s first portfolio redesign in six years, Butterball aims to tap into modern preferences and connect with ...

The explosive growth of e-commerce has transformed the packaging landscape, with online brands recognising the critical role ...

Mountain Dew is bringing the "mountain" back for the first time in 15 years, with a complete packaging design overhaul meant to lean into the brand's roots ... from the logo to represent ...

Fasten Packaging, an IBG company and global beauty solutions provider, won the Gold Pentaward for its packaging concept, “One ...

The PepsiCo-owned beverage is unveiling Wednesday a new logo and packaging design that drops its sharply ... the adrenaline rush that has defined the brand’s marketing for almost two decades ...