A typographical error on the boxes has wrapped the toy company in a major controversy, stating that it will take "immediate actions to remedy it". Social media was buzzing this weekend after several users noticed the glaring mistake made by the American toy company Mattel on the packaging of its new doll inspired by the main character of the movie Wicked.

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll boxes. Toy giant Mattel has manufactured merch for “Wicked,” the upcoming movie adaptation of the beloved Broadway play, including two dolls based on protagonists Glinda and Elphaba.