Crack open the door to self-described “kawaii tech creator” Celeste Fleurs’ room, and you’ll suddenly feel as if you’ve been living your life as a strawberry in some Fruity Pebbles cereal. Like ...

WINTER, 20, from California, has a dramatic style that she describes as a 'Pastel Kawaii Goth'. Her incredible look is a mixture of light pastel colours blended together with a classic Gothic feel.

If Tokyo conjures images of hyper-colored, maximalist Hello Kitty and pastel neon cafes, there’s artist Sebastian Masuda to thank. Masuda is behind Kawaii Monster Cafe, a Tokyo tourist destination ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

Pastel isn’t just for “girly girls” in today’s fashion world. You’ll find this saccharine palette present nearly everywhere – in beauty brands, spring and summer collections, and even household items.

The holiday diva traded snowflakes for sweetness in Japan, celebrating Halloween with a look that was both charming and full ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

Hui-Ying Kerr received funding from the UK Arts and Humanities Research Council (AHRC) from 2010 - 2013 as part of her PhD research on Japan in the 1980s. This is a true story. One Saturday night, I ...

The viral Google Nano Banana trend has taken over the internet, much like the craze of transforming photos into Studio Ghibli-style art on ChatGPT. Powered by Google’s Gemini 2.5 Flash, users can now ...