Robb Report

Patrón’s Beloved XO Cafe Coffee Liqueur Is Back—But Only for a Limited Time

At the time, Mauricio Vergara, Patrón‘s president and chief operating officer, told The Grocer that the decision to end XO Cafe was based on the Bacardi-owned brand shifting its focus to “growing and ...
Rolling Stone

Jessie Reyez Teams Up With Patron for New Recording for Post-Lockdown Era

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Gratitude just hits different in 2021. So it makes sense ...
Robb Report

Patron’s Founders Just Launched a New Vodka Made From Blue Agave

Round 2 Spirits was created by a few key members of the Patron Tequila brand: billionaire founder of Patron and Paul Mitchell John Paul DeJoria, former Patron CEO Ed Brown, former Patron and Grey ...
Marketing Dive

Patrón takes a shot on dance music culture with Boiler Room partnership

Patrón has partnered with global music platform Boiler Room for a series of events and content, per a press release. The Bacardi-owned tequila brand will sponsor events in Ibiza, London and Los ...