Scroll down for a transcription of this episode. What happens when imagination meets perception, and ordinary objects come alive? We explore the science of pareidolia. Summary: Our minds are wired to ...

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This post was written by Karen Alexander, MPA. As humans, we are naturally inclined to recognize patterns, often imbuing them with meaning — a psychological phenomenon known as pareidolia. This can ...

This latest installment of our quarterly series with the designer takes a deep dive into how materials and shapes add spice to multifamily. Think of pattern and texture as a spice that is one part of ...