Best Super Bowl commercials of all time: Ad Meter winners through the years
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – but hasn't finished on top since 2015.
Britney, Beyoncé and Pink’s Pepsi commercial could have been Super Bowl ad gold — only it never actually aired in the U.S.
Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the United States.
This year’s Super Bowl ads are all about fun and familiarity
Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the Kansas City Chiefs going for a historic three-peat against the Philadelphia Eagles.
Best Super Bowl commercials of all time: Ad Meter champions through the years
Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.
Some of the biggest Super Bowl commercials that will air during the game: Watch them here
Football is great, but what’s a Super Bowl without a whole lot of celebrity cameos and promotions for products? The Super Bowl will air on Fox starting at 6:30 p.m on Feb. 9. And advertisers have paid millions upon millions of dollars to get their commercials in front of that audience.
What to expect from Super Bowl ads
John Doyle, from the Minneapolis ad agency Colle McVoy, joined KARE 11 Saturday to discuss all the advertising that will be front and center.
17 Best Super Bowl Commercials of 2025 — Watch Them All
Each year, brands fight for a coveted ad spot during the Super Bowl, making viewers anticipate the commercial break just as much as the actual game. The anticipation for the commercials has gotten so high that most brand start releasing teasers and even full-length clips and extended versions days and even weeks prior to the Super Bowl,
A sneak peek at the Super Bowl ads you'll see this year
Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, while first-time and newer advertisers are courting outrageousness and using stunts to try to stand out.
Pepsi gets Becky G to raise Baja Blast awareness in Mountain Dew Super Bowl commercial
When it comes to Super Bowl advertising, PepsiCo wasn’t about to spend upward of $7 million to tout its eponymous cola or its popular sports drink that will already have real estate on both teams’ ...
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Ad Meter Hall of Fame: Pepsi takes center stage on 30th anniversary of incredible night
One of the winningest brands in Ad Meter history enters the Hall of Fame on the 30th anniversary of a record-setting Super ...
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Looking back at the star-studded commercial, which aired exclusively overseas in 2004.
Beyoncé, Britney Spears and Pink during the making of the Pepsi music commercial "Gladiators" in Rome on Sept. 22, 2003. (John Gichigi/ Getty Images for Pepsi) ...
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This year’s hottest Super Bowl ticket? Advertising space, Fox says
Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super ...
Pepsi challenges Coca-Cola to another blind taste test—this time for their zero-sugar varieties
Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...
NBC News23d
Pepsi sued by federal regulators for giving Walmart preferential soft-drink pricing
The FTC alleges Pepsi violated the Robinson-Patman Act, which bars sellers from giving competing buyers different prices ...
Costco brings back Coke to pair with beloved $1.50 food court hot dogs
Aficionados of Costco's famous $1.50 hot dogs will once again be able to top off their cheap treats with a Coca-Cola after ...