These are the branding news stories we’re reading this week. This week in branding, Pepsi released a new take on a major ...

Ram Krishnan told Fortune that he uses a pie chart to split his hours between his five priorities, and audits the split every ...

The plastic disc under bottle caps keeps drinks fizzy. Most people don't even notice the small piece of plastic under the ...

It's not just a matter of taste. Basketball and hip-hop have helped Sprite fend off contenders from PepsiCo for years.

The Commanders only became an NFL franchise by that name in 2022, with two names having been in place prior to that.

Brands that thrive master the art of balancing innovation with familiarity. And these brands never lose sight of their most ...

This article was originally featured in MH Flex, our monthly newsletter recommending the one in-depth interview you need to ...

“We found lightning in a bottle,” he said. “A great brand, wonderful liquid; however, it needed a bit of love and execution ...

The Woodbury-based company has rolled out hard teas and nutcrackers modeled after the homemade boozy cocktails sold in New ...

Even in the fall and winter months military vehicle convoys are common, here's what you need to know if you run into one on a ...

Of course, we have to start this list with petty queen Mariah Carey, who reportedly requested a $50 million "inconvenience ...

Sony is developing the new movie with Amblin, which will tackle Pepsi’s attempts to snatch Coke’s crown ... executive producer –– his most current title is ‘Transformers One,’ in theaters next week.