The beloved mascot celebrates this milestone birthday with a rare look inside his cozy world through an augmented reality experience, complete with limited-edition Pillsbury collectibles The ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pillsbury is celebrating the 60th anniversary of its ...

Former employees say the Doughboy was made before General Mills' origin story, which dates it at 1965. The sketched figure bears the brand mascot's familiar hat and scarf. Owners of the abandoned ...

There is something wonderfully nostalgic about the Pillsbury Doughboy, his cheerful giggle, that familiar chef’s hat, and the warmth he brings to any kitchen. For many, he is more than a mascot; he is ...

When you turn 100 - like Laura Rott did recently - you don't just celebrate with cookies. You celebrate with cookies delivered by the Pillsbury Doughboy himself. The giggly mascot of the baking ...

The Iconic Pillsbury Mascot Is Getting a Larger-Than-Life Transformation to Celebrate the Crescent Rolls, Biscuits and Cinnamon Rolls That Now Bake Up Bigger He’s soft, he’s sweet and now... he’s ...

The Iconic Pillsbury Mascot Is Getting a Larger-Than-Life Transformation to Celebrate the Crescent Rolls, Biscuits and Cinnamon Rolls That Now Bake Up Bigger ...