In an appeal to Gen Alpha, Kids Foot Locker has introduced a new metaverse experience on Roblox called Kids Foot Locker House of Play, according to an announcement emailed to Retail Dive. The virtual ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to sister publication Marketing Dive.

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

Posts from this author will be added to your daily email digest and your homepage feed. An easy way to find games that allow you to engage in fun social activities with others, like visiting shopping ...

Rainbow’s Winx Club will be coming to Roblox, with the immersive adventure Winx Club: Magix debuting on September 15. “We’re proud to bring the magic of Winx Club to the Roblox platform,” said Iginio ...