App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

Republished on March 16th with further reports into dangerous Android apps and the release of new Android protections for millions of users. What a week for Play Store. Google has been busy with its ...

Google Removing Poor-Quality Android Apps From Play Store to Boost Engagement Your email has been sent Included in the purge are static apps, those with limited functionality and content, and apps ...

Google Play Store has lost nearly half of its apps since early 2024, dropping from 3.4 million to around 1.8 million. The sharp decline follows stricter quality policies that removed low-functionality ...

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

All change for Play Store. It’s all change for Google’s Play Store. For users wary of the continuous train of Android security warnings this should all be good news—but it’s not. The biggest change of ...

Since launching Google Play (née Android Market) in 2008, Google has never made a change to the US store that it didn’t want to make—until now. Having lost the antitrust case brought by Epic Games, ...