As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...

Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Podcast advertising is experiencing rapid growth, with U.S.

In marketing, it's a fair bet that advertising will follow anywhere people congregate. It doesn't matter what medium, demographic, or message you're talking about. If a large group is centered on one ...

NEW YORK--(BUSINESS WIRE)-- The iHeartPodcast Network announced today an industry-first Influencer Summit where some of the most successful podcast creators will open the mic and teach marketers the ...

In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, ...

As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in ...