It is somewhat safe to say that it was UFC Heavyweight Champion, Daniel Cormier, who initially introduced UFC fans to Popeye's Chicken with his infamous parody video. However, as things stand, it is ...

UFC 230's main event pits two of the promotion's most-loved fighters against each other. Headlining the UFC's latest trip to Madison Square Garden in New York is a heavyweight title fight between ...

The art of selling a fight is the art of creating a narrative. Whether it’s about honor, revenge, family, national pride, or some long forgotten incident in the past, selling the story is the key.

NEW YORK, NY -- Derrick Lewis will have free Popeye’s chicken for life after the now-UFC cult hero was rewarded for his public defence of the company. Set to fight champion Daniel Cormier for the ...