Effective positioning creates a clear corporate identity in the minds of customers and can help increase sales and profitability. When you develop a positioning strategy that clearly differentiates ...

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...

LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on building a strong market positioning statement. This ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Marina Cvetkovic When I ...