You’ll remember that Apple first introduced the Vision Pro at its Worldwide Developer Conference (WWDC) back in June. At the time, the company didn’t give a date when it would ship beyond saying it ...

Apple is turning on the hype machine for Vision Pro, its first mixed reality headset which is set to release early next month for $3,500. Apple’s marketing department is undeniably one of the world’s ...

If you’re a longtime follower of Apple, the new ad may feel familiar. If you’re a longtime follower of Apple, the new ad may feel familiar. is a senior reporter covering technology, gaming, and more.

Apple has released a new ad for the Apple Vision Pro on its official YouTube channel, showing the various ways that the headset can incorporate spatial computing into the wearer's environment. Posted ...

Apple dropped its newest AirPods Pro ad on Wednesday, showcasing the biggest selling point of its newest wireless buds. “Snap” uses busy streets and crazy dancing to demonstrate how effective noise ...

When an ad goes viral, it’s usually for one of two reasons — it resonates so deeply with viewers that they can’t stop talking about it … or it makes people so upset they rush to social media to voice ...

Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA at ...