Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

Generative artificial intelligence has the potential to accelerate the information technology strategy creation process and to improve IT strategy quality. However, there are limits in terms of what ...

For businesses looking to stay competitive and resilient, automation and AI are no longer just "nice to have" — they're essential. In fact, leaders are already making necessary changes to embrace the ...

Bernhard Schaffrik, Principal Analyst, Forrester, argues enterprises should focus on strategic opportunities of generative and agentic AI over cost savings and headcount reduction. This includes ...

Over the next few years, the number of organizations navigating to the cloud is expected to grow exponentially. According to Gartner, more than 70% of enterprises will use cloud platforms to ...

The Process Intelligence Graph is enabling a semantic layer for Celonis to work with partners to launch apps for use cases that include insurance claims processing and software development. In the ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

Almost 10 years ago I penned a strategy article inspiring ad hominem attacks, the suggestion by former colleagues that I had written something akin to The Anarchist Cookbook, and otherwise causing ...