OpenAI reported $20 billion in annualised revenue for 2025. They’re targeting $125 billion by 2029. The gap between those two ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...

On October 3, 2024, the Federal Circuit held that a false advertising cause of action arises where a party falsely claims that it holds a patent on a product feature and advertises the feature in a ...

1. Don’t exaggerate your AI product’s abilities. The FTC has recently warned businesses that false or deceptive claims about the capabilities of AI products can subject companies to liability, as it ...

'AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering. By Alex Weprin Senior Editor AMC Networks says that it is launching a ...

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft ...

The High Court recently dismissed Unilever’s appeal against a Standards Appeal Council decision, denying it the right to continue using the terms “10X cavity fighting” in its Pepsodent toothpaste ...

Branding and product marketing are among the most frequently used terms in marketing. While it may not seem like they overlap much at all, both are vital components of building and growing your ...

Advertisers now have the opportunity to run video ads on the Microsoft Audience Network. Advertisers can leverage videos from 6 seconds to 2 minutes in length. This ad type is currently being piloted ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. In recent years, consumers have considered sustainability a ...

I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...