A successful product marketing strategy balances execution, cross-functional collaboration and strategic insights.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. The post Role of a marketing technology manager: ...

Built In Chicago is the online community for Chicago startups and tech companies. Find startup jobs, tech news and events.

In his current role at Microsoft, Jared is responsible for Microsoft 365 marketing, including business management, product ...

Marketing is the management process through which goods and services move ... account executives, marketing researchers, product development managers, public relations managers and more. They land ...

The Kilts Center transforms the study and practice of marketing at Booth. We do this by facilitating academic research and providing programs that support students and alumni with careers in marketing ...

The Kilts Center hosts events that facilitate the study and practice of marketing as well as deepen relationships across our community. For MBA students, we offer programs and activities that reflect ...

Effective product development requires balance: Companies must move quickly to seize the opportunity but also thoughtfully ...

Core course work includes consumer behavior, marketing management, market research, product development, financial concepts and international marketing.

One important software tool for boosting your sales and optimizing costs is the Product Information Management (PIM) system.