On Friday, Oct. 1, students in the intermediate product design studio, taught by Thea Nalls, presented final designs for their packaging redesign project. Students were tasked with redesigning a ...

Marketers like to give credit to their consumer but sometimes they just want packaging that doesn’t make their life harder.

Analyst Insight: When packaging engineers are brought in late in the process, a small issue can turn into major operational problems. A recent planter redesign showed how a quarter-inch mismatch ...

In a national study in 2018, 72 percent of consumers said a product’s packaging influences whether they buy. Packaging is the first interaction between a potential buyer and the product, even before ...

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

This article is by Simon Preece, director of effectiveness stuff at Elmwood, a brand design consultancy whose clients include Fairway Supermarkets, Kimberly-Clark and Nestle. Consumer products brand ...

When Daily Harvest expanded to sell its products in retail stores in 2023, the direct-to-consumer vegan food delivery brand learned that what works for DTC doesn’t always necessarily translate to ...

Amid the churn of the pandemic and change on multiple fronts, consumer goods manufacturers now face historic pressures to contain costs, navigate ongoing uncertainty in both supply and demand, and ...