Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite outlines ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Discover what a product family is, how it can boost customer loyalty, and why it's a cost-effective strategy. Learn with real-world examples and clear explanations.

Product promotion is a fundamental component of a business marketing plan. Consider the sales venue and the demographic when choosing which type of promotional product strategy will be most effective.

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Forbes contributors publish independent expert analyses and insights. Anne T. Griffin is an AI product leader and educator. Artificial intelligence is now front and center on product roadmaps across ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Today’s SEO landscape is fraught with uncertainty, marked by: Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain ...

The Professional Certificate in Product Management is for those who want to build on or formalize their training for product management roles, including: Early-career professionals with one to five ...

Learn about corporate cannibalism, how it affects product sales and market share, and discover examples and strategies from companies like Apple and Nestlé.