Women bull riders take center stage in the new series "Not Her First Rodeo." The upcoming series follows the Elite Lady Bull Riders, an all-women's bull riding association aiming to pave the way for ...

Opening Shot: At a rodeo in Nocona, Texas, an announcer warms up the large crowd. “Folks! How many of y’all wanna see a cowgirl ride a bull tonight?” As rodeo season begins, Halvorsen has a ...

Ride the bull, win the buckle. Stay on for eight seconds and you've got a shot. That's what it's all about for Jorden Halvorsen and the women of the Elite Lady Bull Riders. The stories of these women ...

The four-time female bull riding world champion, Jorden Halvorsen, is recruiting more women to join her in bursting through the gates of a male dominated sport. “Not Her First Rodeo” is a six-part ...

Paramount and Professional Bull Riders are teaming up in a five-year media rights deal that will see Paramount+ become the streaming home for PBR’s “Unleash the Beast,” the highest level of individual ...

SPRINGFIELD, Mo. — PBR Teams: Thunder Days are set for this weekend. Thunder Days promises dirt flinging excitement that only Professional Bull Riders can offer, with a weekend full of events. 10 PBR ...

Professional Bull Riders has quickly found new places to run. After assigning Friday-night contests to Fox Corp.’s Fox Nation streamer, the league said Wednesday that it struck a new multi-year deal ...

Fox Nation is teaming up with Professional Bull Riders Camping World Team Series for exclusive rights to PBR Friday Night Live broadcasts. The series will launch on Aug. 8 and continue through the ...