The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

The majority of advertisers plan to increase investment in programmatic;Contextual targeting stands out as a viable alternative to the cookie; CTV investment will be pulled from linear TV by close to ...

In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmatic ...

Programmatic advertising used to be simpler. Every platform had access to the same inventory, the same data and roughly the same opportunities. That era is dead. Today's programmatic landscape has ...

Brands are united (ironically, perhaps) over their shared frustration of fragmentation. They need help making sense of data flowing in from multiple different sources, said James Banks, head of ...

In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

NEW YORK, May 06, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR), a division of Comscore Inc. and a leading provider of audience and content targeting solutions for programmatic activation, ...

Both buyers and sellers are rapidly adopting marketing technology to enable programmatic buying. Buyers like the visibility and control that managing all media spend through a single interface affords ...

Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This evolution ...

I recently sat down with Paul Goad, CEO of Crimtan, a leading authority in intelligent lifecycle marketing for programmatic, to discuss advertising efficiency, sustainable digital marketing practices ...

NEW YORK, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Today, Proximic by Comscore (SCOR), Comscore, Inc.’s programmatic targeting division and a leading provider of audience and targeting solutions for ...