Programmatic has become much more popular among media owners. Out-of-home (OOH) screens grew 37% in the first half of 2023, compared with the first half in 2022, according to a recent report from ...

Advertisers got a break on the cost of running programmatic out of home (OOH) ads during the first half of 2024, compared with the second half of 2023. The Place Exchange Programmatic OOH Trends ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omri Argaman, chief marketing officer at ...

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...

Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH). In this exclusive Q&A, Vidal assesses the ...

NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...

2023 marked a pivotal moment for out-of-home (OOH) advertising, driven by its accelerated digital transformation. More marketers are recognizing the value of OOH in driving outcomes, and the use of ...

In this episode of the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joins ExchangeWire head of marketing Grainne Reid and COO Lindsay Rowntree to ...

Haleon named Vistar Media, a location-based ad technology company, as its preferred partner for programmatic out-of-home (OOH) advertising across all key markets. As part of the partnership announced ...