Puma’s $260 Hyrox Deviate Nitro Elite 4 is finally back in stock. I put it through the gauntlet to see if it’s actually purpose-built

From the sled push to the final sprint, we put Puma’s most ambitious hybrid racer to the ultimate test.
The Cool Hour

PUMA 2026 H Street Campaign Featuring Rosé Spotlights Retro Running Sneakers

PUMA’s 2026 H Street campaign stars Rosé and brings the retro running sneaker back into focus with a sleek early 2000s inspired silhouette made for everyday street style.
Inverse

Puma’s first NFTs unlock access to exclusive physical sneakers

Following a year of web3 projects from Nike and Adidas, Puma is finally stepping foot into the metaverse. The sportswear brand has announced Black Station, its first web3 website experience, which ...