When you own or manage a business, advertising and marketing play a key role in your bottom line. That's why creating strategic, thoughtful copy for your radio ads is important to actually reaching ...

How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

Five days a week, from dawn to dusk, U. S. radio networks carry some 60 serials. Designed to provide U. S. housewives with aural escapism, they account for about half of all radio time sales. They are ...

Radio script writers last week were finally honored by a critical anthology. The Writer’s Radio Theater 1940-1941* by Norman S. Weiser. The compiler, dramatic editor of Radio Daily, did for the first ...

Some time ago, I began to think seriously about writing drama. As I had no experience and didn’t know a single soul in the industry, the first thing I did was go to the library and take out a book by ...