In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter ...

Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. URL parameters can create infinite URLs, causing crawl inefficiencies. E-commerce ...

A core tenant of the RESTful API development doctrine is that a Uniform Resource Locator, as the name implies, should uniquely identify a resource on the server. Sadly, that simple concept is often ...

As part of the Search Off The Record podcast from Google on crawling, which we briefly covered on Friday, Gary Illyes from Google said he is investigating ways for Google to handle URL parameters ...

Google's John Mueller had to say that links that have UTM parameters, or tracking parameter, added on to the end of the URL, does not make them unnatural links. I often wonder where these myths come ...

Any e-commerce site is probably familiar with the “URL Parameters Tool.” This is a feature in Google Search Console that SEOs have long used to help control the crawl of their websites. In this tool, ...