There are a lot of factors to take into consideration before trying a new hair color: maintenance, how easy it is to achieve with your natural color, and how it'll look with your skin tone are all ...

Having red hair and blue eyes is very rare. Only 17% of the world’s population have blue eyes, and only 1 to 2% have red hair. In the array of possible natural hair colors, dark hues are the most ...

Picking your new hair color clocks in as the No. 1 most daunting beauty task of them all. As if selecting the shade of nail polish for your next manicure or landing on a lipstick color for the day ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Light-emitting-diode (more commonly known as LED) light-therapy devices have been all the rage in skin care recently. Our intrepid beauty writer Rio Viera-Newton has covered some of them here, from ...

We’ve been singing the praises of LED light therapy all year long, but if there’s one thing we don’t love about it, it’s this: It ain’t cheap. As we reported earlier this year, an LED face mask should ...