Lex explores whether Rolex is still the king of watches in 2024 ✓ You know the answer, but it's still fun to reflect on a ...

And, while none of the new watches quite have the shock-and-awe of the frankly mad Day-Date ‘Puzzle Dial’ from last year’s show, there’s still plenty to get excited about. Rolex's new GMT ...

When it comes to watches, Will Ferrell doesn’t stick to one brand. You are just as likely to see him rocking a Zenith El ...

A watch’s dial plays an essential role in conveying its distinctiveness, which is why Rolex performs its dial production in-house, mastering ancestral techniques and avant-garde technology.

Inspired by the dials that Rolex produced for the Bloodhound LSR, a failed land-speed world record attempt, it was assumed that the Air-King would be given a new dial, but apparently not.