The first method used for measuring racial identity was the two-question race and ethnicity format typically used on all Pew Research Center surveys. It is similar to the two-question format presently ...

The second video in Pew Research Center’s Methods 101 series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important. Writing clear ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...