A retail store requires comprehensive marketing planning, from determining the products being sold to how the in-store advertising materials will be displayed. Part of that planning is developing ...

Beyond just creating a good-looking store with aesthetically pleasing displays, retail store design is a well-thought-out strategy to set up a store in a certain way to optimize space and sales. The ...

A store’s layout and design often serve as a customer’s first impression of a business. Of course, it should be effective in persuading someone to make a purchase. However, it should also communicate ...

With all the focus on e-commerce and websites, it’s easy to forget that online sales still only accounted for about 10 percent of all retail transactions last year, according to the U.S. Census Bureau ...

Retail shoppability, defined as the ability of the retail environment to translate consumer demand into purchase. It is making consumers’ needs salient in specific retail settings & turning shoppers ...

Ever walked into a big chain store and walked out with way more than you had planned to purchase? Big retailers certainly seem to know how to design their stores and create tempting displays to keep ...

Best Buy is in the process of testing out a new in-store layout that looks and feels almost identical to an Apple Store. The idea is to focus on customer and employee interaction rather than ...

If you were planning on opening a store selling your brand new computer brand with a setup that's not unlike the Apple Store, you'll probably want to re-think your strategy starting this week. Apple ...

The following is a guest piece written by Harvey Ma, vice president and general manager, Sam's Club Member Access Platform. Opinions are the author’s own. The future of in-store retail media isn’t ...

Apple often cites is expansive retail empire as a major competitive advantage, and rivals — including heavyweights like Microsoft — have attempted to mimic the stores' design and layout, generally ...

Apple has managed to secure a court ruling from the European Court of Justice allowing it to trademark the layout of all Apple retail stores within the European Union. The ruling functions as an ...