Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner. Zynga decided to adopt the Unity Ads’ rewarded ads ...

Unity has partnered with Zynga to become the mobile game publisher’s exclusive rewarded advertising partner. Unity’s ads platform serves more than 25 billion ad requests per month to over one billion ...

That is why rewarded ads are changing so many developers' minds. Some 62% of developers said player retention increased or stabilized after they introduced video ads with rewards, according to a 2016 ...

Mobile application users who engage with rewarded ads — which ask users to participate with ads, videos or surveys in exchange for a reward within the app — are 4.5x more likely to make an in-app ...

In another indication that so-called “rewarded” advertising is gaining steam in digital advertising business, a collaboration of the Mobile Marketing Association (MMA), OpenX and MediaMath released ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Mobile application users who engage with rewarded ads — which ask users to participate with ads, videos or surveys in exchange for a reward within the app — are 4.5x more likely to make an in-app ...