Universal, Sawhorse and Roblox execs discuss a promotional ‘Kung Fu Panda 4’ experience that helped rejuvenate animated film before ‘Inside Out 2.’ ...

This week, we discuss how adding animated chats to Roblox will advance the company’s plan to enrich its virtual world.

Chipotle returns to the "metaverse" of Roblox to debut animated short film ad and details $2M in donations.

Fighting gear of Puss in Boots (Image via Universal Pictures) Puss in Boots' pet accessories in Roblox Adopt Me! are similar to the one he wore in the famous Shrek franchise.

Roblox has been used in various ways over the years, but one company is looking to take it to the next level via true animation.