From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

To date, developers have made 29 million games. Baszucki said teams and studios are forming to make multiplatform Roblox games, and Roblox itself raised $92 million in funding back in March.

Omens Studios is expanding its digital footprint with new Roblox games for its hit series 123 Number Squad! and Leo the Wildlife Ranger.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.