Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Marketing Dive. The collection can be interacted with in “House of NYX Professional ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

GameSpot may get a commission from retail offers. Chances are that, if you’re new to Roblox, you won’t know your Obby from your elbow. That’s okay, though, as everyone has to start somewhere, and a ...

H&M has launched a new immersive experience in Roblox called Loooptopia that lets players experiment with materials and patterns to create their own avatar wardrobes using the lens of circular fashion ...

Fenty Beauty’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the inspirations for, and ingredients from, some of the company’s products.