From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox's "Grow A Garden" game is breaking popularity records. A 16-year-old created it. How did it blow up? I tried it myself.

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers.

Screenshot: Roblox / Kotaku If that was all Steal A Brainrot was, I doubt it would have become popular enough to attract my attention. The real fun of the game lies in how you can steal from and ...