Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items in Roblox.

Walmart and Roblox have teamed up to provide a service I didn't know anyone needed: letting anyone over the age of 13 browse and buy goods from Walmart via Roblox, which amounts to an Inception ...

CEO Dave Baszucki hinted at the introduction of "dating experiences" on Roblox, with a focus on adult players forming real-life relationships.