e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

Roblox has launched two new generative AI tools to support the 12 million developers on its platform. Starting today, developers can opt-in to use both the AI-based material generation and coding ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...

Roblox says it's taking accusations of users exhibiting predatory and grooming behavior seriously, while also noting events "happened five years ago." ...

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to preserve its user experience, navigate challenging regulatory ...