Return on investment (ROI) is an approximate measure of an investment's profitability. It's calculated by subtracting the ...

ROI (return on investment) equals sales margins divided by the firm's capital turnover ratio. This equation requires first finding the sales margin and then the capital turnover ratio; then dividing ...

Investing in automation fabrics holds the potential to transform businesses, yet many executives struggle to see its immediate impact on the bottom line. The value of automation can go far beyond the ...

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...

Return on investment is an economic measure used to determine the efficiency of an investment by comparing the net benefit to its costs. To evaluate any investment -- stocks, bonds, options, rental ...

Without a doubt, the "Dude, you're gettin' a Dell" slogan and Dell's flamboyant pitchman Steve make the company seem flashy and hip. But it takes just a couple of meetings with executives to realize ...

Investors in traditional businesses might aim for a return on their investment of 10% to 15%, but startup investors are likely to have in mind a much wider range of return estimates. Early-stage ...

Cloud computing is right about at the same place today as the Web was in 1997. “Large potential, a huge market, but at the same time a lot of hype, a lot of uncertainty,” said M.R. Rangaswami, ...

In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: ...

As the marketing and technology landscape is continuously evolving, getting customers' responses and conversions is no longer a straightforward thing. It is not just about creating clever campaigns ...