Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

In 2019, web content evaluator MarketMuse revealed that 80% of IT and corporate business leaders wanted to learn more about the cost of implementing existing artificial intelligence (AI) technology; ...

ROI (return on investment) equals sales margins divided by the firm's capital turnover ratio. This equation requires first finding the sales margin and then the capital turnover ratio; then dividing ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

Calculating return on investment (ROI) on a rental property is essential for understanding its profitability and making informed decisions as an investor. ROI measures how much profit you’re ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Managing finances is more than just bookkeeping and cutting ...

Looking forward when you are investing can be tricky. The future is never certain, and you might not always know every variable affecting your investments. Still, there’s a lot to gain by ...

The return of investment ratio lets you know how much return you receive for the money you invest. If you are starting a business or looking to grow your existing company, lenders want to know how ...

How do you measure the success of your social media efforts? It turns out that many CMOs and marketing agencies struggle with that. According to fresh data from MDG Advertising, 28% of marketing ...