Get your daily dose of search know-how. Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs ...

Local influencer marketing involves partnering with people who have significant followings and/or influence within a specific geographic area or community. These influencers may not have millions ...

Managing multiple brands across various markets is a specialty of mine, and reflecting on my journey led me to consider how to effectively align local marketing strategies with an overarching ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

From digital to traditional media, a few creative ideas to celebrate your brand’s milestones can go a long way—while having ...

Deriving the right royalty rate for new pharmaceuticals and ... but not operating expenses (sales, marketing and administrative). Operating profit, the profit remaining after these non ...

A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from ...

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The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

Free Resource ... understand the royalty structures and pricing options. Writing a book and getting it self-published isn’t an easy feat, but there’s still more work to do once that’s done. You must ...

With the return of on-field play comes a surge of marketing activity as CPG brands try to place ... Tostitos is also broadening its annual Team Bags that cater to local fandoms with the addition of ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Recommended Reading PepsiCo unretires football ...