LAS VEGAS - Amazon (NASDAQ: AMZN) Ads unveiled a new SQL generator for its Amazon Marketing Cloud (AMC) at CES 2025, offering advertisers an artificial intelligence tool to create SQL queries using ...

LAS VEGAS, January 08, 2025--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...

In this article, the author shows how to use big data query and processing language U-SQL on Azure Data Lake Analytics platform. U-SQL combines the concepts and constructs both of SQL and C#. It ...

PolyBase, a data virtualization feature for SQL Server, allows users to seamlessly query data from various external sources directly using T-SQL (Transact-SQL) without the need for separate client ...

For the past fifty years, SQL has helped us understand, manipulate and use our data to our advantage.

The world of the data professionals and DBAs is swirling with threats and risks, and those dangers are on the rise. You're probably accustomed to using longstanding database fea­tures to secure your ...

SQL has dominated data querying for decades. Newer query languages offer more elegance, simplicity, and flexibility for modern use cases.

Paula Despins, vice president of ads measurement at Amazon Ads, highlighted the benefits of the SQL generator, emphasizing its role in enabling advertisers to leverage data and Amazon's shopping ...