SQL has dominated data querying for decades. Newer query languages offer more elegance, simplicity, and flexibility for modern use cases.

WIRED Brand Lab | How Microsoft SQL Server 2022, accelerated by 4th Generation Intel® Xeon® Scalable processors, is helping customers take charge of their data, drive insights, and launch ...

Paula Despins, vice president of ads measurement at Amazon Ads, highlighted the benefits of the SQL generator, emphasizing its role in enabling advertisers to leverage data and Amazon's shopping ...

LAS VEGAS, January 08, 2025--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...

A new SQL Server 2025 feature lets organizations run vector-based semantic searches on their own data, connecting to local or cloud-hosted AI models without relying on massive general-purpose LLMs.

SQL Server database corruption is troublesome for DBAs, particularly if the situation arrives suddenly and there is no backup. This situation can lead to prolonged downtime and permanent data loss in ...

Microsoft today announced a new service in its Azure database lineup during its Build developer conference keynote today. The Azure SQL Data Warehouse, which will go into public preview in June ...

The world of the data professionals and DBAs is swirling with threats and risks, and those dangers are on the rise. You're probably accustomed to using longstanding database fea­tures to secure your ...

LAS VEGAS - Amazon (NASDAQ: AMZN) Ads unveiled a new SQL generator for its Amazon Marketing Cloud (AMC) at CES 2025, offering advertisers an artificial intelligence tool to create SQL queries using ...