CHICAGO — Set deep into the industrial-chic Fulton Market neighborhood of the revitalized West Loop, among the offices of Google, Uber, and other tech darlings, is the home of SRAM, the high-end ...

SRAM’s New XPLR Components – Are They Right for Your Cyclocross or Gravel Bike? SRAM – the parent company of Avid, Rockshox, and Zipp – has announced the release of their new XPLR (pronounced “explore ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

A new 13-speed SRAM Red XPLR AXS groupset has been spotted at the 2024 Unbound gravel race. When SRAM recently launched its flagship Red AXS groupset, a gravel variant was curiously omitted. Now Red ...

With a variety of crank and cassette options, there is a solution for every drop bar bike - and you can even combine huge mountain bike cassettes The trickle-down of SRAM’s wireless ASX technology, ...

Thanks to the lever-sweep angle adjustment on SRAM's thumb gear shifter for X01 and XX1 models – whether that's 11- or 12-speed variants – it's possible to customise your shifter paddle with PNW ...

American bicycle component manufacturer SRAM has recently taken over Amprio, a German e-bike systems manufacturer under the Rheinmetall Group of companies. This could very well be the sign e-bike ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SRAM’s 2011 X9 and X0 components are bookended by their already unveiled X7 and XX 10-speed ...

I visited Unibet Rose Rockets, a newly SRAM-equipped team for this year at Opening Weekend, to learn about the support that the brand's race technicians provide to the squads and mechanics that work ...

Trek-Segafredo have announced that they will use SRAM components for the 2019 season, replacing Shimano as their groupset supplier. The team also unveiled the bike colour scheme for their fledgling ...

SRAM is proud to expand its commitment to the newly branded Axeon Cycling Team, the premier U23 development squad in men’s cycling. Axeon (pronounced “ak-shun”) and SRAM will collaborate more closely ...