Every business goes through a similar series of steps to make a sale. Understanding how the sales process works will help you maintain a consistent approach to turning leads into customers.

Sales techniques are the methods that sales professionals use to create revenue. The sales process is something that a dedicated professional works on for many years ...

Managing Director of Sales Readiness Group, a part of SBI. Author and speaker with a passion for coaching teams to peak sales performance. Generative AI is rapidly changing how sales teams operate.